Globalisation is a fact: the world is integrated in the economic, political, technological, social and cultural spheres. We live in an interconnected planet that has modified the way in which companies that want to be part of the global market interact.
Internationalisation, with the constant advance of communication technologies, has become more attractive for Spanish companies, who use the tools offered by digital marketing and e-commerce to expand to other frontiers.
A great number of Spanish companies have taken the step of internationalisation and have successfully ventured into foreign markets. They broke into new businesses and managed to conquer them with various strategies that allowed them to enter other countries without having to invest large amounts of money and time.
Let’s take a look at 5 successful cases of internationalisation of Spanish companies and why they managed to expand all over the planet.
5 Spanish companies that succeeded abroad
The 5 companies mentioned below decided to successfully direct their economic activities in food, transport, fashion and technology to other countries. Since their plans and strategies worked, it is best to find out what they were:
Inditex Group
The Inditex Group has 8 successful retail formats worldwide: Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. This Spanish fashion company has 4,907 shops in 77 countries and its success is due to the way it has understood fashion, which has given it the opportunity to expand rapidly all over the world.
It is a prestigious company that has managed to set up shops in luxurious neighbourhoods in large cities such as 5th Avenue in New York, the Champs Elysées in Paris and also in the famous shopping area of Shibuya in Tokyo. It stands out for offering quality products, an innovative design in its garments and having a strict control of the manufacturing and creation process.
The Inditex Group took the step towards internationalisation in 1988, 13 years after its creation. Over time, it became the world’s leading commercial group in the distribution of fashion and accessories.
Telefónica
Telefónica is one of the top five telecommunications companies in the world in terms of size and importance. This well-known business organisation is an operator of telecommunications services: mobile telephony, fixed telephony and ADSL.
Telefónica is headquartered in Madrid, Spain, and offers communication, information and entertainment solutions in Latin America, Africa and Asia. The Spanish company has always had a clear and well-planned strategy to reach international markets, a management team of experts and, in addition, a culture that has motivated and respected the context of where it wants to go.
Mr. Wonderful
Another success story is that of the company Mr. Wonderful, which managed to expand around the world thanks to its digital marketing and e-commerce strategies. It is a small business of motivational phrases that has reached a multitude of countries because it found a way to make itself understood, thanks to the hiring of expert translators.
This business, which has only been on the market for a few years, personalises and sells all kinds of objects with funny, hopeful and positive phrases. Its success is due to the fact that it provides its millions of customers with products that are characterised by conveying emotions, humanity and closeness.
Pont Industries
Industrias Pont has a long history in the Spanish market and the rest of the world since 1896. They have extended their business to more than 100 countries on five continents and is a leader in the production of Mediterranean diet foods. Its mission has been to bring a Mediterranean lifestyle and quality products to everyone.
Pont Industries is a business organisation that is recognised around the world and its millions of customers recognise the brand for its healthy and delicious products, which generates a lot of value for the entire distribution and marketing chain associated with this company.
Chupa Chups
Since 1958, Chupa Chups has worked hard to become what it is today: a specialist in the manufacture and marketing of confectionery products in Spain and much of the world. Its strategy has been to create solid alliances with other companies in the food sector with the firm objective of increasing its presence and commercial presence in the world’s markets.
Chupa Chups is present in the United States, the United Kingdom, Germany and even Japan, and its foreign sales are astronomical, representing 90 percent of its total income. This Spanish business achieved internationalisation thanks to a good cost strategy and a strict analysis of the characteristics of the market they wanted to reach.
The Chupa Chups entrepreneurs knew the local environment of each country very closely, so the legislation, preferences of potential customers and the political, economic and social environment, was already studied and planned before arriving in that region.
Do you need help with the internationalisation of your company?
One of the keys to success is to carry out a process in an organised, strategic and planned way to gain international presence and generate numerous sales around the world to turn them into valuable and profitable organisations.
The key to successful internationalisation is to know how to take advantage of the tools offered by technology to break into foreign markets. Take a look at the success stories above so you can apply their strategies to your business.
Contact us and we will tell you more!
